With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales increase while its rivals, including the Detroit Big Three and Toyota, have reported double-digit losses. Honda's sales were up almost 20 percent from the same month last year. The Civic and the Accord were in the top five list of sales. Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.
Nonetheless, Honda, Nissan, and Toyota, were still not immune to the global financial crisis of 2008, as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well.In November 2009 the Nihon Keizai Shinbun reported that Honda Motor exports have fallen 64.1%.
At the 2008 Beijing Auto Show, Honda presented the Li Nian ("concept" or "idea") 5-door hatchback and announced that they were looking to develop an entry-level brand exclusively for the Chinese market similar to Toyota's Scion brand in the USA. The brand would be developed by a 50-50 joint-venture established in 2007 with Guangzhou Automobile Industry Group
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For the 2006 generation Honda split the model into two different platforms, one primarily for the home market and North America and the other designed for the European market using a simpler rear suspension from the Honda Fit and more aggressive styling. Although the North American and the home market model differ externally, they are mechanically identical. The European model is available as a three and five-door hatchback while the Japanese/North American model is available as either sedan or coupe. Both Si and Type-R trim levels continue although the Japanese and European Type-R while sharing the same size engine are mechanically different. In the US an improved version of the Si tuned by Honda tuner Mugen is offered featuring cosmetic alterations and changes to the suspension and exhaust system. The Acura version of the Civic not only received the design change, but also saw a new nameplate, changing from the Acura EL to the Acura CSX.
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In Europe this Civic has a 3 or 5 door hatch featuring a 1.4 VTEC, 1.8 VTEC (5.5–9 km/litre in city, 11.2–13.7 km/litre on highway), or 2.0l (Type-R) engines (5.5–8.1 km/litre in city, 8–10 km/litre on highway), as well as a powerful and economical 2.2 N22A i-CTDi diesel (140BHP) which does 0–60 mph in 8.6 seconds and fuel economy is 38.3 MPG 10–12 km/litre in city and 11–14 km/litre on the highway. There is also a saloon version for the Hybrid, which has a 1.4 IMA engine giving 61MPG with 0–60 in 12.41 seconds. The Hybrid is the only Civic in the Europe that is a saloon.
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